Rilla
Masters
What we made
Rilla Masters brought 900+ guests together for a three-day immersive conference in March 2026. We worked with Rilla to shape the keynote concepts and an esports-style competition, then produced the experience across multiple rooms.
From the room builds to the talent moments, the work connected every part of the conference, bringing main event energy to sales training. Bruce Buffer, Coach K, and Pat Riley brought their own presence to a program designed to make sales training feel like an event worth showing up for.
The magic was in the combination: the scale of a conference, the energy of a live competition, and a team thinking through how it would all come together.
900+
Game faces in the roomRilla guests from around the country gathered for an immersive sales conference.
3
Days with main-event energyKeynotes, live competition, and immersive room builds – this agenda came to play.
1
Sales showdown, esports styleWe helped Rilla dream up an esports-style game, then brought the showdown to life.
3
Heavy hitters on the billBruce Buffer, Coach K, and Pat Riley brought star power to the spirit of community and competition.